SFLB: Lovely stands up for Swissmilk
In the SFLB's latest milk commercial, Swiss mountaineer Stefan Siegrist realizes that others are climbing the mountain faster than he is: as he begins his ascent of a large rock face, the dairy cow Lovely is grazing there.
Lovely then surprises Siegrist again and again because she has somehow overtaken him. Which makes it crystal clear who comes out on top in the end. Milk makes you strong, that's the motto of the commercial.
Stefan Siegrist is one of Switzerland's best-known alpinists. The Bernese climber has achieved first ascents on all seven continents and climbed the north face of the Eiger 27 times - the most famous of which was the 33-hour live broadcast on Swiss television.
Responsible at Swissmilk/Swiss Milk Producers: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Spillmann/Felser/Leo Burnett: Dan Strasser, Johannes Raggio (Creation), Martin Spillmann (CD), Fabienne Schoberth, Pam Hügli (Consulting), Suzana Kovacevic (Art Buying). Production: Pumpkin Film, Zurich. Director: Adam Hashemi.
Climber and Lovely. from SFLB on Vimeo.
