SFLB heralds new round for Migros magazine
Spillmann/Felser/Leo Burnett has added three more subjects to the Migros magazine reader campaign and is putting the media planners in the sand. Because anyone who ignores Migros magazine is behaving like Vogel Strauss, says the Zurich agency.
Spillmann/Felser/Leo Burnett has added three new subjects to the Migros magazine reader campaign. Everyday reading situations are also reinterpreted in the second wave. The aim is to show that Migros has more exciting and entertaining things to read in its magazine than the instructions on the packaging of breakfast cereals or dog food.
Round number two is also the name of the game for the advertising campaign. Where previously guide dogs and canes for the blind stood in front of media agencies, now the media planners themselves are at the center of attention - or rather: they are stuck in the sand. If they are still ignoring 2.9 million readers instead of placing their advertising in the Migros magazine, their heads are stuck in the sand like an ostrich, the Zurich agency announced. Both campaigns can now be seen in selected print media.
Responsible at Migros Magazine:
Bernt Maulaz (Publishing Director), Jrene Shirazi (Head of Marketing). Responsible at SFLB: Martin Spillmann (CD), Dana Wirz (AD), Diana Rossi (text), Pam Hügli, Marco Chini (consulting); Roland Tännler (photographer); Tina Aich Fotografen Agentur AG (production); Patrick Rohner (image processing); RTK Kloten (prepress) .
Round number two is also the name of the game for the advertising campaign. Where previously guide dogs and canes for the blind stood in front of media agencies, now the media planners themselves are at the center of attention - or rather: they are stuck in the sand. If they are still ignoring 2.9 million readers instead of placing their advertising in the Migros magazine, their heads are stuck in the sand like an ostrich, the Zurich agency announced. Both campaigns can now be seen in selected print media.
Responsible at Migros Magazine:
Bernt Maulaz (Publishing Director), Jrene Shirazi (Head of Marketing). Responsible at SFLB: Martin Spillmann (CD), Dana Wirz (AD), Diana Rossi (text), Pam Hügli, Marco Chini (consulting); Roland Tännler (photographer); Tina Aich Fotografen Agentur AG (production); Patrick Rohner (image processing); RTK Kloten (prepress) .
