SFLB for Swiss Life: One spot - two twists
Spillmann/Felser/Leo Burnett has produced TV commercials for Swiss Life to promote the insurer's flexible pension solutions. The commercials show how many different turns life can take.
Spillmann/Felser/Leo Burnett uses TV commercials for Swiss Life to show how many different twists and turns life can take. The commercials always begin with exactly the same scene, but take different turns. On his way to work in the morning, the protagonist bumps into a woman he doesn't know. Two commercials now show how this encounter can continue in different ways. Both end with the final sentence: "Whatever turns your life takes: Swiss Life's flexible pension provision adapts." The nationwide campaign starts on September 21. The commercial is supplemented by advertisements.
Responsible at Swiss Life: Christian Pfister (Head of Group Communications), Corinne Pellerin (Head of Brand Management), Nicole Geretti (Brand Management). Responsible at SFLB: Moritz Stillhard (AD), Maren Beck (text), Peter Brönnimann (CD), Andrea Staub, Rebecca Krausse (consulting), Suzana Kovacevic (art buying). Director: Barney Cokeliss. Film production: Rosas'n'Co Films. Photography: Tom Haller. Media: ZipMedia, Caroline Nünlist.
