SFLB for Sunrise: Don't say it with words, say it with a text message

Following the launch of its 1-franc prepaid plan, Sunrise is now introducing an unlimited SMS plan for prepaid customers. To promote the new offer, Sunrise’s advertising agency, Spillmann/Felser/Leo Burnett, highlights just how important text messaging is today for the main target group—teenagers.

Editorial - October 27, 2009

As the commercial "First Love" shows, teenagers are often at a loss for words, especially when it comes to love. Director Axel Laubscher has staged these attempts at a mutual rapprochement.

First love from SFLB on Vimeo.

The commercial can now be seen on television. Advertisements and special banners are also being used. In these, the boy and the girl are initially in separate banners, but then find each other thanks to text messages.

Responsible at Sunrise: Priska Heger (Director Marketing Communication), Anna Leutar (Marketing Communication Manager), Peter Schilde (Marketing Communication Manager). Responsible at SFLB: Friederike Coninx (AD), Christian Schäfer (Text), Peter Brönnimann (CD), Dominik Mätzener, Andrea Staub, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production/Art Buying), Director: Axel Laubscher. Film production: Cobblestone, Hamburg; Philipp Schmalriede (Producer), Photography: Firat Kara, Hamburg; Online: Plan.Net, Media: Mediatonic.

SFLB for Sunrise: Don't say it with words, say it with a text message

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