SFLB for SR radio play journey: When even the swans are listening
SFLB has created a mini-campaign for Swiss Radio DRS promoting its audio drama tour, which takes place on Swiss lakes. The campaign is being promoted in libraries, at boat companies, and in tourist and cultural centers.
Spillmann/Felser/Leo Burnett has created a mini-campaign for the Swiss Radio DRS radio play tour to draw attention to the offer during the course of the spectacle. The round trips with SF DRS's own productions run on Fridays and Saturdays. The radio play cruise can still be experienced on Lake Lucerne on September 26 and 27 and ends its cycle the following weekend on Lake Zurich.
The creative agency relied on posters in bookstores and flyers available at the shipping companies and in tourist and cultural centers.
Responsible at SR DRS: Béatrice Merlach (Head of Communications and Marketing), Adrian Jordi (Head of Listener Services), Michèle Hess (Head of Marketing), Marlies Schüpbach (Marketing). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Katja Puccio (AD), Peter Brönnimann (CD), Noemi Schmid/Andy Stäheli (consulting), Sebahat Derdiyok (art buying), Marc Wetli (photographer), Felix Schregenberger (image processing).
The creative agency relied on posters in bookstores and flyers available at the shipping companies and in tourist and cultural centers.
Responsible at SR DRS: Béatrice Merlach (Head of Communications and Marketing), Adrian Jordi (Head of Listener Services), Michèle Hess (Head of Marketing), Marlies Schüpbach (Marketing). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Katja Puccio (AD), Peter Brönnimann (CD), Noemi Schmid/Andy Stäheli (consulting), Sebahat Derdiyok (art buying), Marc Wetli (photographer), Felix Schregenberger (image processing).
