SFLB: Boulders laid in the way for Switzerland Tourism
Switzerland Tourism is launching its current summer campaign today and is focusing entirely on hiking. At the heart of the new campaign is a spot with spectacular landscape images and a humorous story.
The 90-second film was created by Spillmann/Felser/Leo Burnett and shot by Swiss director Michael Fueter. "We do everything for perfect vacations." Switzerland Tourism has been advertising under this motto for over a year now. First with the rock cleaners who cleaned the mountains for the tourists, later with a winter film in which hut wardens prepared for the day.
The current summer film impresses with fantastic landscape scenes and a humorous story: two mountain climbers carry a huge, heavy boulder for days over mountains and meadows, through valleys and forests. Only to put it down at the end where it is useful to a few hikers.
The commercial will be used as a 55-second TV spot in Switzerland, but will also be used internationally - on TV in Italy, France, the Netherlands and England, and in cinemas in Germany, France and the USA.
In addition, many different measures are designed to whet the appetite for hiking and vacations in Switzerland. For example, in collaboration with UBS, a "Hiking Guide" with the 32 most beautiful hikes in Switzerland is being published for the first time. From the end of April, hiking enthusiasts will be able to download a free iPhone app for all 32 selected routes. Sophisticated hiking maps from Swisstopo with additional information on the routes, attractions and levels of difficulty are also available, so that the most important information is always to hand when out and about. A hiking promotion in Swiss cities as well as London, Paris and Frankfurt with countless hiking trails draws attention to the wealth of hiking kilometers in Switzerland. And finally, a personalized mailing with a circulation of over 200,000 copies will also be used internationally.
Responsible at Switzerland Tourism: Jürg Schmid, Urs Eberhard (overall responsibility), Rafael Enzler (Head of Marketing), Nicole Diermeier (Head of Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Dana Wirz, Peter Brönnimann, Martin Spillmann (Creation), Petra Gayko, Rolf Zimmermann (Consulting), Suzana Kovacevic (TV Production), Sabine Bechtel (Art Buying). Director: Michael Fueter. Camera: Pascal Walder. Production: Condor. Michael Gloor (Producer). Music: Spacetrain. Photo ad: Claude Stahel.
The current summer film impresses with fantastic landscape scenes and a humorous story: two mountain climbers carry a huge, heavy boulder for days over mountains and meadows, through valleys and forests. Only to put it down at the end where it is useful to a few hikers.
The commercial will be used as a 55-second TV spot in Switzerland, but will also be used internationally - on TV in Italy, France, the Netherlands and England, and in cinemas in Germany, France and the USA.
In addition, many different measures are designed to whet the appetite for hiking and vacations in Switzerland. For example, in collaboration with UBS, a "Hiking Guide" with the 32 most beautiful hikes in Switzerland is being published for the first time. From the end of April, hiking enthusiasts will be able to download a free iPhone app for all 32 selected routes. Sophisticated hiking maps from Swisstopo with additional information on the routes, attractions and levels of difficulty are also available, so that the most important information is always to hand when out and about. A hiking promotion in Swiss cities as well as London, Paris and Frankfurt with countless hiking trails draws attention to the wealth of hiking kilometers in Switzerland. And finally, a personalized mailing with a circulation of over 200,000 copies will also be used internationally.
Responsible at Switzerland Tourism: Jürg Schmid, Urs Eberhard (overall responsibility), Rafael Enzler (Head of Marketing), Nicole Diermeier (Head of Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Dana Wirz, Peter Brönnimann, Martin Spillmann (Creation), Petra Gayko, Rolf Zimmermann (Consulting), Suzana Kovacevic (TV Production), Sabine Bechtel (Art Buying). Director: Michael Fueter. Camera: Pascal Walder. Production: Condor. Michael Gloor (Producer). Music: Spacetrain. Photo ad: Claude Stahel.
