SFLB: Cell Phones, Laptops, and Sofas Thrown Away for PET Recycling

The advertising agency Spillmann/Felser/Leo Burnett has produced a new TV commercial for PET Recycling Switzerland. The commercial aims to highlight that a PET bottle is a valuable material used to make many things—such as cell phones, laptops, and even fabric covers for sofas. The commercial shows that when people throw away empty PET bottles, they’re also throwing away cell phones, laptops, and sofas. The spot will air starting May 18, 2009, on Swiss television as well as during the Swiss segments of German broadcasters.

Please don't throw away clothes. from SFLB on Vimeo.

PET Recycling Manager: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). SFLB Contact Person: Martin Spillmann, Patrick Suter (CD), Reto Clement (AD), Patrick Suter (Copy), Rebecca Krausse, Stefanie Brauchli (Consulting), Suzana Kovacevic, Larissa Bollmann (Art Buying). Production: Rudi Haller (Solid & Hallerfilm), Director: Rainer Binz. Media: Kathrin Schön, Martina Frei (Vizeum).