SFLB: Alluded to SBB timetable for HWZ with E-Board
The SFLB agency has created a new campaign for the Zurich School of Business. On an e-board at Zurich main station that looks like an SBB timetable board, passers-by can read the current HWZ study programs.
SFLB's second campaign for the Zurich School of Business HWZ is also aimed at professionals and aims to motivate them to question and improve their own career situation. According to the agency's press release, it is therefore targeting them on their way to work: with an e-board at Zurich main station and with posters. On the e-board, the visual appearance of the SBB timetable board directly opposite has been deliberately taken up and slightly altered. This means that passers-by can see the latest HWZ courses rather than the trains that will take them to their destinations.
Responsible at HWZ: Prof. Dr. Jacques F. Bischoff (Rector), Martina Schönenberg (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Friederike Coninx (art), Christian Schäfer (text), Peter Brönnimann, Martin Spillmann (CD), Dominik Mätzener, Cyrill Matter (consulting), Elif Cosarpinar (Flash animation).
Responsible at HWZ: Prof. Dr. Jacques F. Bischoff (Rector), Martina Schönenberg (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Friederike Coninx (art), Christian Schäfer (text), Peter Brönnimann, Martin Spillmann (CD), Dominik Mätzener, Cyrill Matter (consulting), Elif Cosarpinar (Flash animation).
Station board. from SFLB on Vimeo.
