SFLB: Built on for HGC
The Swiss building materials retailer HG Commerciale has commissioned the advertising agency Spillmann/Felser/Leo Burnett to expand its ongoing campaign. The result is three new ad concepts and a series of radio spots.
No matter whether one is looking for high-quality building materials, professional tools or ceramics in all colors and shapes - at HGC, building tradesmen can find everything for every construction project, according to the message of the subjects. The radio spots use music to demonstrate just how big the HGC range is. So large, in fact, that it is possible to play a Mozart symphony on ceramics and parquet flooring. The subjects will be used immediately as advertisements in the trade press.
Go to Radio spot 1
Go to Radio spot 2
Responsible at HGC: Elisabeth Arm (Head of Marketing), Daniel Zehnder (Head of Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Oli Kreienbühl (AD), Reto Vogler (text), Fiona Gottwald, Andy Stäheli, Nino Zuberbühler (consulting); Jingle Jungle (recording studio); Oliver Nanzig (photography).
