SFLB: Turning space into a dream home for HGC
Sponagel Baukeramik, a specialist in wall and floor coverings, is being integrated into the HGC umbrella brand and will now be known as HGC Wall & Floor Coverings. The advertising agency Spillmann/Felser/Leo Burnett has now developed a comprehensive brand identity for the company.
The appearance can be seen on trucks, posters and doorbell lettering, among other things. According to the advertisers, the campaign aims to get to the heart of what the company does best on a visual level: turning a room into a home where you feel comfortable. The new image can now be seen on posters and in advertisements, and will also be displayed in HGC showrooms and on HGC Wall & Floor Coverings trucks until the end of the year.
Responsible at HGC: Elisabeth Arm (Head of Marketing), Daniel Zehnder (Head of Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Katja Puccio, Oli Kreienbühl, Karin Estermann (AD), Patrick Suter (text), Andy Stäheli, Noemi Schmid, Mirjam Eberle (consulting). 3D Artists: Elefant Studios.
