SFLB: Made for stains - the California sofa
SFLB has created a new TV commercial for Micasa. The California sofa plays the leading role in the film.
As proof of the brand promise "Furniture from Micasa is made for life", the focus is now on a very special sofa: the California with stain-repellent upholstery based on state-of-the-art nanotechnology. The stain-resistant sofa is of course ideal for families with children. The extent to which they can soil a sofa is simulated in a laboratory - and the sofa's dirt-repellent effect is demonstrated in an impressive way.
Responsible at Micasa: Matthias Wunderlin (Head of Specialty Store Micasa), Juliette Baumgartner (Head of Market Development Micasa). Responsible at Spillmann/Felser/Leo Burnett: Reto Vogler, Moritz Stillhard, Pablo Schencke, Johannes Raggio (Creation) Peter Brönnimann (ECD), Michael Gassler, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin. Directed by: Alex Feil.
