SFLB: Interviewing football fans for Feldschlösschen
The World Cup is just around the corner, and living rooms are being transformed into private soccer arenas. To mark the occasion, Spillmann/Felser/Leo Burnett has created a series of commercials for Feldschlösschen in which a reporter interviews ordinary fans—in their living rooms—instead of soccer players.
The four spots will be shown before and during the World Cup, and on match days they will also be broadcast in the surrounding area: during the interval, before or after the match.
Responsible at Feldschlösschen: Sabine Strehle (Marketing Manager), Yves Grüninger (Senior Brand Manager). Responsible at Spillmann/Felser/Leo Burnett: Reto Clement (AD), Christian Stüdi (text), Peter Brönnimann, Martin Spillmann (CD), Petra Gayko, Rolf Zimmermann (consulting), Sabine Bechtel (art buying). Director: Michael Fueter, camera: Filip Zumbrunn; production: Condor; Michael Gloor, Lukas Wälli (producer).
