SFLB: For the Woz on the road big brands advertised
How do you get major advertisers to consider placing an ad again in a relatively small newspaper like the Woz? You give them a little taste of what’s to come and start promoting them in advance. To that end, the Woz took to the streets—for once, not for some labor union cause, but for large companies.
Woz has advertised major brands to passers-by in numerous places in Zurich. She did this by simply reading their existing print advertising out loud. For example, the current Migros price advertisement, an ongoing Swisscom promotion or a subject from the A-Post campaign.
The video documenting the campaign was then uploaded to a YouTube gallery. The potential advertisers each received an e-mail with a link to their video. Those responsible at Sunrise, for example, got to see the video on YouTube in which Sunrise had been advertised.
Responsible at the weekly newspaper: The WOZ Collective. Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke (Art Director), Johannes Raggio (Text/Concept), Peter Brönnimann (Creative Director), Roland Buob (Graphics), Nino Zuberbühler (Consulting). Production and direction: Chris Niemeyer, Plan B Film.
Woz advertises for Migros:
Woz advertises for Coop:
Woz promotes SBB:
Woz promotes Sunrise:
Woz promotes milk:
Woz promotes ZKB:
The video documenting the campaign was then uploaded to a YouTube gallery. The potential advertisers each received an e-mail with a link to their video. Those responsible at Sunrise, for example, got to see the video on YouTube in which Sunrise had been advertised.
Responsible at the weekly newspaper: The WOZ Collective. Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke (Art Director), Johannes Raggio (Text/Concept), Peter Brönnimann (Creative Director), Roland Buob (Graphics), Nino Zuberbühler (Consulting). Production and direction: Chris Niemeyer, Plan B Film.
Woz advertises for Migros:
Woz advertises for Coop:
Woz promotes SBB:
Woz promotes Sunrise:
Woz promotes milk:
Woz promotes ZKB:
