SFLB for the youth session: Being a politician is great
The SFLB agency has developed a campaign for the Federal Youth Session designed to encourage young people to take the first step toward a career in politics.
According to a press release from the agency, the campaign shows in a pointed and humorous way how appealing being a politician can be. In addition to the fact that, as a politician, you can shape the future of the country yourself, there are many other convincing advantages that speak in favor of political involvement. For example, you are greeted personally everywhere you go, you will probably get your own Wikipedia entry one day or you can watch the World Cup from the VIP stands. In short: being a politician is great.
In addition to advertisements and posters, the youth session is increasingly advertised on the Internet: with banners, a dedicated Facebook group and a specially created homepage including a competition. On Being-a-politician.ch young people can not only play through their own potential political career, but with a bit of luck they can even win a day at the side of a politician and experience life in politics at first hand.
Responsible for the youth session: Geo Taglioni (project manager). Responsible at Spillmann/Felser/Leo Burnett: Christian Stüdi (text), Moritz Stillhard (AD), Peter Brönnimann (CD), Fiona Gottwald, Andy Stäheli (consulting).
In addition to advertisements and posters, the youth session is increasingly advertised on the Internet: with banners, a dedicated Facebook group and a specially created homepage including a competition. On Being-a-politician.ch young people can not only play through their own potential political career, but with a bit of luck they can even win a day at the side of a politician and experience life in politics at first hand.
Responsible for the youth session: Geo Taglioni (project manager). Responsible at Spillmann/Felser/Leo Burnett: Christian Stüdi (text), Moritz Stillhard (AD), Peter Brönnimann (CD), Fiona Gottwald, Andy Stäheli (consulting).
