SFLB tells humorous stories with Sihlcity products
When you list some of the Sihlcity products, a little story comes to mind. SFLB did just that for Sihlcity and turned them into radio spots.
The result is humorous stories, without verbs, without adjectives - just product names and a little imagination. From the yo-yo life of one woman to the married life of another, from the life of a manager to the surprising turnaround of a seducer. The radio spots will run on Radio 24 from Easter.
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Peter Brönnimann, Martin Spillmann (CD), Isabelle Meier (consulting), Sabine Bechtel (art buying); Silver Spot (recording studio).
Spot 1
Spot 2
Spot 3
Spot 4
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Peter Brönnimann, Martin Spillmann (CD), Isabelle Meier (consulting), Sabine Bechtel (art buying); Silver Spot (recording studio).
Spot 1
Spot 2
Spot 3
Spot 4
