SFLB receives BAG mandate
The pitch for the Federal Office of Public Health (FOPH)«s »Public Information Campaign on Organ, Tissue, and Cell Transplantation and Donation 2011–14” has been decided: After four years of work by Publix, the agency Spillmann/Felser/Leo Burnett has been awarded the contract.
Spillmann/Felser/Leo Burnett convinced the jury with their strategic considerations, a creative idea with long-term potential and diverse, cross-channel communication measures, the agency writes in a press release. The FOPH hopes that the new strategy will provide the public with information that encourages both an in-depth examination of the topic and the expression of the will to donate organs, tissues or cells.
The Transplantation Act requires the Confederation and the cantons to regularly inform the Swiss population about transplantation medicine. In particular, this concerns the options for expressing personal wishes regarding the donation of organs, tissues or cells and the associated consequences.
The Transplantation Act requires the Confederation and the cantons to regularly inform the Swiss population about transplantation medicine. In particular, this concerns the options for expressing personal wishes regarding the donation of organs, tissues or cells and the associated consequences.
