SFLB develops announcement campaign for new Tages-Anzeiger
The SFLB agency has realized a campaign that focuses on the restructuring of the Tages-Anzeiger and announces its completion on 29 September.
There is more construction going on in Zurich than there has been for a long time. From Hardbrücke to Sechseläutenplatz and Seefeldstrasse, there are currently dozens of major construction sites in the city. These are not only a topic in the Tages-Anzeiger, but now also in its advertising. On Werdstrasse, work is also in full swing on a renovation project - that of the Tages-Anzeiger. Unlike many other renovations, however, this one will be completed on September 29, according to the new campaign.
In addition to advertisements, posters are used on Zurich's building walls. And there are a lot of them at the moment.
Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Dana Wirz (AD), Peter Brönnimann, Martin Spillmann (CD), Mirjam Eberle, Andy Stäheli (consulting), Sabine Bechtel (art buying), Hanspeter Hunger (production). Photos: Alessandro Fischer.
In addition to advertisements, posters are used on Zurich's building walls. And there are a lot of them at the moment.
Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Dana Wirz (AD), Peter Brönnimann, Martin Spillmann (CD), Mirjam Eberle, Andy Stäheli (consulting), Sabine Bechtel (art buying), Hanspeter Hunger (production). Photos: Alessandro Fischer.
