SFLB: Staying with the longest poster for the Tagi
«Stay tuned» is the slogan of the *Tages-Anzeiger*. SFLB is celebrating the slogan with the world’s longest poster: a 268-meter-long text spread across 100 numbered F12 posters in Zurich and the surrounding area. Plus a radio spot over four minutes long, a 4-meter-long ad, and 100 cards.
"Dranbleiben" is the slogan of the Tages-Anzeiger. The Zurich daily newspaper wants it to be more than just an advertising slogan, but an attitude, an approach to life and the world. SFLB's new campaign celebrates this claim with a long text. More precisely: a 268-metre-long text, spread across 100 numbered F12 posters in Zurich and the surrounding area.
Poster no. 001/100 is located in front of the Tages-Anzeiger building on Werdstrasse. The text excerpts on the individual unique posters encourage people to read on and thus make it possible to "stay tuned". If you want to read and listen to the whole text, you can do so on the campaign website:
. There you will also find an overview map with all 100 poster locations.
With this surprising appearance for the Tages-Anzeiger, SFLB has created the world's longest poster in sequels, the agency writes in a press release. If all 100 parts were lined up, it would be a good hundred meters longer than the largest poster listed in the Guinness Book of Records at 166.5 meters.
SFLB also implemented the "stay tuned" claim with a 4-meter-long strip ad in the Tages-Anzeiger (see
). The poster display is also supported by a long radio spot lasting 4 minutes 12 seconds, which can be heard once on Radio 24, supplemented by shorter radio spots with individual sections from the text. There are also 100 cards (with a competition) distributed via dispensers in streetcars and buses. And finally, a concluding double page with the photos of all 100 poster sites can be seen in the Tagi.
Responsible at the Tages-Anzeiger:
Dominique von Albertini, Cyril Hänggi. Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Fabian Esslinger (AD), Martin Spillmann, Beat Egger (CD), Mirjam Eberle, Andy Stäheli (consulting), Daniel Strickler (production). Recording studio: Hastings, Zurich. Media: Bemberg, Gedenk, Media, Zurich. Website: Instanz/Medialution, Zurich.
Poster no. 001/100 is located in front of the Tages-Anzeiger building on Werdstrasse. The text excerpts on the individual unique posters encourage people to read on and thus make it possible to "stay tuned". If you want to read and listen to the whole text, you can do so on the campaign website:
. There you will also find an overview map with all 100 poster locations.
With this surprising appearance for the Tages-Anzeiger, SFLB has created the world's longest poster in sequels, the agency writes in a press release. If all 100 parts were lined up, it would be a good hundred meters longer than the largest poster listed in the Guinness Book of Records at 166.5 meters.
SFLB also implemented the "stay tuned" claim with a 4-meter-long strip ad in the Tages-Anzeiger (see
). The poster display is also supported by a long radio spot lasting 4 minutes 12 seconds, which can be heard once on Radio 24, supplemented by shorter radio spots with individual sections from the text. There are also 100 cards (with a competition) distributed via dispensers in streetcars and buses. And finally, a concluding double page with the photos of all 100 poster sites can be seen in the Tagi.
Responsible at the Tages-Anzeiger:
Dominique von Albertini, Cyril Hänggi. Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Fabian Esslinger (AD), Martin Spillmann, Beat Egger (CD), Mirjam Eberle, Andy Stäheli (consulting), Daniel Strickler (production). Recording studio: Hastings, Zurich. Media: Bemberg, Gedenk, Media, Zurich. Website: Instanz/Medialution, Zurich.
The first 8 of 100 posters to stay tuned:
