SFLB: The veterans of FC Münchwilen are chugging again
Helvepharm has been part of Sanofi-Aventis for several months. However, the generic drug company remains true to itself and continues to support FC Münchwilen—as seen in the previous campaign—with the same modest resources. To emphasize this, Spillmann/Felser/Leo Burnett expanded the campaign with a TV commercial.
The spot is accompanied by advertisements in which the veterans from Münchwilen promote the current over-the-counter products. The footballers also feature prominently at the POS, in pharmacies: as life-size stand-ins including a vendor's tray. The new TV commercial will be broadcast on Swiss television from May 11. In French-speaking Switzerland, the campaign launch will initially begin with a shortened version of the already familiar basic spot.
Responsible at Helvepharm: Christina Kobi (Brand Manager). Responsible at SFLB: Sebastian Krayer (AD), Maren Beck (text), Peter Brönnimann, Martin Spillmann (CD), Rolf Zimmermann (strategy), Isabelle Meier (consulting), Suzana Kovacevic (agency producer/art buying); director: Michael Steiner, production: Onfilm. Sound studio: Hastings. Photography: Stefan Minder.
