SFLB: Switzerland thanks the British in the Daily Telegraph

Spillmann/Felser/Leo Burnett created an advertisement in the Daily Telegraph in which Switzerland Tourism congratulates the British Alpine Club on its 150th anniversary. In 1857, a group of British mountaineers enthusiastically returned to London from the Swiss mountains and founded "The Alpine Club". The world's first mountaineering association continues to share experiences from the Swiss Alps to this day. In the past, this even went so far that the Swiss had to ask the British Alpine Club for information on how best to reach certain glaciers or mountain peaks. The Swiss Alpine Club SAC was only founded in 1863. To mark the 150th anniversary of the British Alpine Club, Switzerland Tourism would like to thank the British for teaching us - the Swiss - how to climb 150 years ago. The ad created by Spillmann/Felser/Leo Burnett will appear in the Daily Telegraph on June 22.