SFLB: The Ovaltine campaign is back
"You can't do better with Ovaltine. But longer." was on everyone's lips over ten years ago. Now Spillmann/Felser/Leo Burnett (SFLB) is bringing the slogan back to life with new stories.
As a first measure, two TV commercials show in a tongue-in-cheek way that Ovomaltine gives energy that does good - but doesn't work miracles. In the first spot, a highly motivated kite-surfing beginner struggles with the pitfalls of the wind. In the second spot, travel preparations for the family almost drive an eager father to despair. Ovaltine, of course, provides the energy to keep going in both spots.
The TV commercials have just been launched in Germany and Austria. In Switzerland, the "Kite" spot can be seen on TV from January 16, while the "Holiday" spot will run on TV in a second wave from spring. Many other measures around the popular slogan will appear in the coming months.
Responsible at Ovomaltine: Beatrice Frei (Head of Marketing, overall responsibility), Bettina Marthaler (Marketing Manager Snack & Beverage), Sandra Stirnemann (Brand Manager Ovomaltine), Christina Kieni Römer (Head of Sales and Export), Stefan Kummer (Marketing & Sales Manager Export Markets). Responsible at SFLB: Martin Spillmann (ECD), Pablo Schencke, Johannes Raggio (CD), Andy Stäheli, Michael Gassler, Fiona Gottwald (Consulting), Anna Colby (Art Buying). Production Company: Pumpkin/Egg. Director: Martin Werner. Sound: Hastings.
