SFLB: The details of the ski instructor campaign
Switzerland Tourism's new winter campaign from the Zurich agency Spillmann/Felser/Leo Burnett is all about Swiss ski instructors. The campaign includes a TV commercial produced by Wirz and Fraefel.
The new winter campaign by Zurich agency Spillmann/Felser/Leo Burnett for Switzerland Tourism is all about Swiss ski instructors. One reason for this is the 75th anniversary of Swiss Snowsports, and another is that ski instructors are often highly sought after not only for their skills, but also for their looks. And so Switzerland Tourism is advertising nationally and internationally in various channels with ski instructors and the motto: Switzerland has more to offer than just beautiful landscapes. The SFLB campaign includes a TV commercial produced by Wirz and Fraefel. It features a ski instructor being chased by hundreds of women on skis. The commercial will be broadcast in Switzerland as well as in the most important European foreign markets of Germany, Great Britain, France, Holland and Italy.
Myswitzerland.com is also running a competition to find the most beautiful ski instructor. The prize is a week's ski vacation including ski lessons. Posters featuring a well-built ski instructor draw attention to the competition. The posters feature a Bee Tag - anyone who takes a photo of this with their cell phone camera will be linked to a website where they can find out whether they have won a prize. The Bee Tag can also be seen on a stamp for the first time worldwide - a special stamp issued by Swiss Post in collaboration with Switzerland Tourism and Swiss Snowsports.
Responsible at Spillmann/Felser/Leo Burnett:
Myswitzerland.com is also running a competition to find the most beautiful ski instructor. The prize is a week's ski vacation including ski lessons. Posters featuring a well-built ski instructor draw attention to the competition. The posters feature a Bee Tag - anyone who takes a photo of this with their cell phone camera will be linked to a website where they can find out whether they have won a prize. The Bee Tag can also be seen on a stamp for the first time worldwide - a special stamp issued by Swiss Post in collaboration with Switzerland Tourism and Swiss Snowsports.
Responsible at Spillmann/Felser/Leo Burnett:
Peter Brönnimann (text), Dana Wirz (art direction), Martin Spillmann (CD), Rolf Zimmermann, Silvia Peter (consulting), Sebahat Derdiyok (TV production). Film production: Wirz und Fraefel, Ernst Wirz (director). Responsible at Switzerland Tourism:
Jürg Schmid (Director), Markus Rege (Head of Marketing), Nicole Diermeier (Head of Main Campaign).
