SFLB: Global trade at the poker table
Spillmann/Felser/Leo Burnett has launched a new campaign for the development organization «Brot für alle/Fastenopfer.» The campaign draws attention to the unequal distribution of food by depicting a poker game in which food items are passed around like poker chips.
The aim is also to arouse people's interest in using the website Rechtaufnahrung.ch to visit. The campaign can be seen on TV, on posters, in advertisements and on the Internet from mid-February.
Food Poker from SFLB on Vimeo.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Head of Marketing and Communication, Fastenopfer), Pierre Reift (Head of Marketing and Communication, Bread for All), Jean-Claude Huot (Head of Fastenopfer Western Switzerland). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Pablo Schencke (AD), Patrick Suter, Christian Schäfer (text), Petra Gayko, Patricia Fabbri, Charlotte Gut (consulting).
