SFLB demonstrates for Juventus School

Or rather: the pupils of Juventus School are demonstrating against the school vacations, because people like going to Juventus School. Last Wednesday, three dozen Juventus pupils marched through the streets of Zurich chanting: "Down with the school vacations!". This unusual advertising campaign for Juventus, devised by SFLB, earned the agency an article in Friday's 20 Minuten as well as many positive reactions from passers-by. These are unusual demo scenes: Students who are extremely eager to learn, insisting on their right to education even in summer, and smiling passers-by. As SFLB writes in a press release, this is the first in a series of many advertising measures that Spillmann/Felser/Leo Burnett has come up with for the new Juventus campaign. The next step will benefit those who missed the protest march, as the images of a film team that accompanied the demonstration will be shown as an advertising spot in a few days' time. The demonstration banners - probably inspired by the occupation of the old Juventus school building that ended in May - can currently be seen on the façade of the newer school building at Lagerstrasse 45 until the end of the school vacations.