SFLB: So that a big idea doesn't just remain an idea
Spillmann/Felser/Leo Burnett is promoting the part-time degree programs offered by the Zurich University of Applied Sciences (HWZ).
Mark Zuckerberg, Ingvar Kamprad and the Freitag brothers - the secret of their success lies in the fact that they had a great idea. But a brilliant idea alone is not enough. It also needs a portion of business know-how to implement it. This is the message that the Zurich School of Business - which is celebrating its 25th anniversary this year - is currently using to promote its career-related courses. The campaign, designed by Spillmann/Felser/Leo Burnett, can be seen on various advertising media such as advertisements and banners.
Responsible at the Zurich School of Business: Prof. Dr. Jacques F. Bischoff (Rector), Marc Stutz (Head of Communications). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Pablo Schencke, Johannes Raggio, Katja Jost (creation), Dominik Mätzener, Eveline Mathis (consulting).
