SFLB: Brainfood for recruits
On Monday, thousands of recruits reported for winter basic training. Just in time for this, SFLB is promoting its free subscription for recruits in the *Woz*.
With a wink, it aims to appeal to soldiers to do something for their heads during this time. Because soldiers usually arrive by train, the campaign can be seen on posters in train stations in towns with a recruit school. There are also advertisements and e-boards.
Responsible at the weekly newspaper: The collective of the Woz. Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio (creation), Peter Bröannimann (ECD), Nino Zuberbühler (consulting).
