SFLB: Relationship problems are profit opportunities
Sunrise is launching a new promotion: all August costs will be refunded as free credit in September. SFLB has launched a corresponding campaign.
To advertise the promotion, people are now being reminded to make as many phone calls as possible in August - so that they can benefit more later on. To this end, Spillmann/Felser/Leo Burnett has created a TV campaign in which people refer to the telephone rather than discussing something in person.
In addition to commercials, posters, advertisements, online and various guerrilla measures are used under the same motto: discuss everything over the phone in August if possible.
Responsible at Sunrise: Priska Cavelti-Heger (Director Marketing Communication), Peter Schilde, Anna Leutar (Marketing Communication Manager), Marina Stierli (Manager Online Communication). Responsible at SFLB: Simon Staub (AD), Peter Brönnimann, Martin Spillmann (CD), Daniela Steffen, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production); Production: Cobblestone. Director: Axel Laubscher. Media: Mediatonic.
www.sflb.ch
In addition to commercials, posters, advertisements, online and various guerrilla measures are used under the same motto: discuss everything over the phone in August if possible.
Responsible at Sunrise: Priska Cavelti-Heger (Director Marketing Communication), Peter Schilde, Anna Leutar (Marketing Communication Manager), Marina Stierli (Manager Online Communication). Responsible at SFLB: Simon Staub (AD), Peter Brönnimann, Martin Spillmann (CD), Daniela Steffen, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production); Production: Cobblestone. Director: Axel Laubscher. Media: Mediatonic.
www.sflb.ch
