SFLB promotes new Rhäzünser line

Mineralwasser Spillmann Felser Leo Burnett (SFLB) has been entrusted by Feldschlösschen Getränke AG with a project account for Rhäzünser, and the Zurich advertising agency is to launch a new mineral water line in June. A TV commercial, posters, advertisements and below-the-line measures will be used. Philipp Wetzel, head of marketing for non-alcoholic beverages at Feldschlösschen, did not want to reveal any details about the project. SFLB was awarded the contract without a pitch.