SF has low market shares in August

In August 2006, Swiss television SF achieved an average market share of 31.5 percent for the whole day. This is 2.2 percent less than in the same month last year. According to a press release issued by the broadcaster, this decline was due in particular to the severe weather conditions in August 2005. In addition, SF zwei was able to benefit from various sports broadcasts in August 2005 (including the national soccer team and the Champions League qualifiers of Basel and Thun). SF zwei's ratings also declined. Compared to the same period last year, the market share fell by 1.4 percent. However, the development of the early evening program on SF 1 was pleasing, increasing by 0.5 percentage points compared to the previous year.
From January to August 2006, Swiss television increased by 1.9% compared to the 2005 annual average. While the market share last year was 33.4 percent, this year 35.2 percent was achieved in the same period. SF was up in all time periods. The biggest increase was in the evening before (up 5.8 percentage points on the 2006 annual average).