SF broadcasts BAG spots only late in the evening
«If it itches or burns, please see a doctor!» This message, illustrated with people scratching themselves, is considered too sensitive for prime-time Swiss television. As a result, Swiss television will not air three of the four new FOPH public service announcements until late in the evening.
Yoga students and biology teachers scratching themselves between their legs are too sensitive for Swiss television: Immediately before and after the "Tagesschau" three of four BAG spots are therefore not broadcast. An SRF spokeswoman confirmed to the news agency SDA a corresponding article from 20Minuten on Thursday, according to which the spots are only broadcast from 10 p.m. and in one case even from 11 p.m. - although the FOPH actually wanted to book prime time.
The commercials had been visioned by those responsible for the program. They came to the conclusion that the spots could be considered tasteless by part of the audience, they said in response to an inquiry from SDA. The spots have been broadcast since Wednesday. There have been no complaints from disgusted viewers so far. The FOPH wants to use the spots to draw attention to the increasing spread of STIs such as syphilis and chlamydia.
