Sexy World Cup commercial makes headlines worldwide
Television stations in the U.S. and Canada have ordered the commercial; it has been shown on news programs in China and Japan, and the BBC in the U.K. has also featured the topic on its website.
Hardly any other Swiss commercial has had such a high profile as the World Cup film for Switzerland Tourism by Spillmann/Felser/Leo Burnett. The commercial is currently causing a sensation around the globe, according to Peter Brönnimann from the Zurich agency. It features attractive guys working in an idyllic landscape - including Mister Switzerland and organic farmer Renzo Blumenthal. They are supposed to lure the wives of football-mad men to Switzerland during the World Cup. TV stations in the USA and Canada have ordered the film, last week it was shown on news programs in China and Japan, on Thursday the story became the most used click on Spiegel-Online. A worldwide Reuters feature was widely reprinted and the British BBC has also placed the topic prominently on its website; the spot was the subject of the Times, the Guardian and the Daily Telegraph, the Dutch De Telegraaf, the Corriere della Sera, Bild.de, Stern.de, Cosmopolitan and the Kronezeitung. On Friday, the story was on the front page of Le Matin. According to Brönnimann, SFLB and Switzerland Tourism are naturally delighted that the film has been well received worldwide - and obviously not just by women.
