SevenOne Media brings advertising on demand
SevenOne Media, the marketing arm of ProsiebenSat.1, has launched "Advertising on Demand." Users choose for themselves which ads they want to see.
The ProsiebenSat.1 marketer SevenOne Media has launched Advertising on Demand. On the Maxdome video-on-demand platform, advertising customers can choose between various packages for marketing their products. One of the packages on offer focuses on Advertising on Demand. Advertisers can place new formats such as test reports, corporate, short and image films online on Maxdome and viewers decide for themselves whether and what they want to watch. The downloads of the advertisements are free of charge for the user. Advertisers pay according to the number of downloads, similar to how Internet portals charge for ad placement per mouse click. Particularly high-value products from the electronics or entertainment sector are advertised via the portal.
