Seven One Media: New team set-up, new structure
The marketing team at Seven One Media Switzerland is reorganizing with immediate effect, and there is a change of personnel in the Business Development Unit.
Seven One Media's marketing will be divided into two areas in the future: B2B and B2C. The restructuring is intended to ensure that partners and customers can be addressed in an even more targeted manner and contacts can be cultivated more efficiently. The new B2B Marketing division will be headed by Sabine Körner from mid-April 2016. She joins Seven One Media (Switzerland) as a new member. Sabine Körner has more than ten years of experience in the media and sales business. Most recently, she was part of the management team at Joiz Switzerland, including as Head of Sales. Before that, she worked for four years as local sales manager at Publicitas and for another four years as national sales manager at Belcom.
The B2C Marketing unit will be taken over by Marianna Marrella with immediate effect. From August 2015 to the end of March 2016, she was Product Manager Marketing at SevenOne Media (Switzerland), where she worked in Karin Bardohl's team on marketing projects including the launch of the new Swiss station Puls 8.
Karin Bardohl, previously Head of Marketing at Seven One Media, is leaving the company at her own request after nine years to pursue a new career, according to a statement.
A change of personnel in the Business Development Unit
Andrin Binder succeeds Silvano Senn as Head of Business Development. Andrin Binder worked in Seven One Media's Interactive sales team from March 2013 to March 2016. As Sales Manager Interactive, he contributed to the success of the marketing activity in the Interactive area and was able to introduce the first interactive advertising opportunities at the stations of the Prosieben Sat.1 Group in Switzerland. Andrin Binder brings a wide range of expertise in the digital sector to his new role, and as part of his bachelor's degree he studied the impact of multi-screen use on TV consumption in depth.
The previous Head of Business Development, Silvano Senn is leaving the company after seven years to take up a new challenge in Dublin.
