Serviceplan Suisse stages Philipp Fankhauser's new album
Serviceplan Suisse and Solutions Suisse are responsible for the marketing campaign surrounding blues singer Philipp Fankhauser’s 15th album, «I’ll Be Around.» Serviceplan PR Suisse is supporting the album’s release on December 1 with a comprehensive social media and content strategy, as well as by coordinating national media relations.
The three agencies are supporting the communication measures surrounding the new album and the 2018 tour, from conception to creation and implementation. The focus is on conveying the spirit of optimism and Philipp Fankhauser's gratitude for being able to produce with his musicians in the legendary Malaco Studios in Jackson, Mississippi. The new album is something like the starting signal for year one of Fankhauser's second half of his musical life.
This optimistic dynamic is reflected in the overall appearance. In addition to the design of the CD, vinyl and cassette, the overall package also included the conception and production of various advertising materials. Serviceplan Content & PR was responsible for the social media strategy and social media content and orchestrated the media work before and after the album release.
Philipp Fankhauser praised the collaboration in a press release: "The agency succeeded perfectly in expressing my musical world in images and lyrics."
The album "I'll Be Around" - produced by Dennis Walker & Wolf Stephenson at Malaco Studios, Jackson, Mississippi - will be released on December 1st. The 2018 tour starts at the end of December.
Responsible at Serviceplan Suisse, Serviceplan Solutions Suisse and Serviceplan PR Suisse: Rémy Steinmann (Art Direction), Raul Serrat (Executive Creative Director), Andrea Aegerter (Consulting), Carmen Anderegg, Barbara Meier (Realization), Victor Borel (Image Editing), Regina Essig (Consulting Content & PR), Hanspeter Hunger (Overall Responsibility); Cyrill Matter (Cover Photography and Image Editing).
