Serviceplan Suisse is Ragusa's new lead agency
Serviceplan Suisse is the new lead agency for the Swiss chocolate brand Ragusa. The first campaigns will be unveiled in October 2018.
In 1942, the company shook up the local confectionery industry with an edgy bar. Today, Ragusa from Chocolats Camille Bloch is one of the best-known brands in Switzerland. Serviceplan Suisse has developed a campaign to reposition and rejuvenate the brand. The result will be visible from autumn in the form of a digital and out-of-home campaign, as well as in ads and at POS. In the process, the authentic character of Ragusa will continue to play a decisive role.
