Serviceplan calls for a fat treat for Delica
Friday is International No-Diet Day. So it’s the perfect day to enjoy an extra serving of calories. For Delica and Serviceplan Suisse, that was reason enough to run an unusual ad a few days in advance.
The ad published in the newspaper *20 Minuten* doesn’t do what advertising usually does—namely, promote products that are light and airy and, of course, don’t make you gain weight at all. Today is all about indulging: with Café Royal Double Creamy. Not a no-fat product, but a double-fat treat—not about losing weight, but about digging in. For once (and hopefully not just on International Anti-Diet Day), you can enjoy it without a guilty conscience.
Responsible at Delica: Hubert Lehnard (Senior Brand Manager), Alexandra Schliepe (Head of Marketing Communications), Marcel Berg (Senior Marketing Communications Manager), Christina Müller (Marketing Communications Manager). Responsible agency: Serviceplan Suisse.
