Serviceplan: Robbie Williams oraculars for Café Royal
Even for the agent of good taste, Robbie Williams himself, everything these days revolves around Europe’s biggest soccer event. Williams’ coffee oracle predicts three finalists. The campaign was developed by Serviceplan Suisse.
Regarding the games of France, Germany and England, Robbie Williams addresses the world with three country-specific short clips. After a hearty sip of espresso, he gives the Romanians no chance against the French, picks the Germans as the winners in the game against the Ukrainians, and only gets into a moral quandary with his home country England. As a gentleman, he skilfully avoids treading on diplomatic ice. Either way, three finalists are one too many. So it seems that Robbie Williams is a better agent on behalf of good taste than a football oracle...
The football snippets from Serviceplan Suisse and Serviceplan Public Relations Suisse will be published in the next few days. And reach five million people around the world thanks to Café Royal's own channels and its agent. A short clip has already been released in the Netherlands for Queen's Day this year, with others for Switzerland, Austria and Australia to follow soon.
Responsible at Delica: Raphael Gugerli (CEO), Aurel Keller (Head of Marketing Intl. and Sales Coffee), Alexandra Schliepe (Head of Marketing Communications Business Unit Coffee), Marcel Berg (Senior Marketing Communications Manager). Responsible at Serviceplan Suisse: Christian Sommer (CD), Dieter Boller (text), Daniel Hesse (AD), Christine Rainford and Sonia Ducu (consulting). Responsible at Serviceplan Suisse Public Relations Suisse: Patricia Schmidt (Consulting). Responsible at Neverest: Jochen Hirt (Production), Maik Schmidt (Director).
