Serviceplan: Honor for Florian Haller and agency founder Peter Haller
On Monday evening, Florian Haller and his father Peter Haller—both Swiss expatriates and founders of Serviceplan—were inducted into the «German Advertising Hall of Fame» at the Museum for Communication in Berlin.
Its members - there are now 30 in total - come from all areas of classic communications and have left a lasting mark on German advertising with their professional and lifetime achievements. "The most significant personalities of the German advertising industry are honored here." This is how the "Hall of Fame of German Advertising" describes itself, which was launched by Wirtschaftswoche in 2001. It is therefore an honor for Florian Haller and his father Peter Haller, who founded the Serviceplan agency in 1970 together with his partner Rolf O. Stempel, to now be members of this circle of German advertising personalities.
Roland Tichy speaks about the new additions as follows: "Together, Peter and Florian Haller have managed to successfully carry a solid, owner-managed agency into the next generation and, following the handover at the top, to further develop it into one of the most creative and fastest-growing companies in its sector." Servicplan has also been present in Zurich since December 2012.
The one or two new members of the "Hall of Fame" are selected each year by a jury of eight experts, chaired by Roland Tichy, Editor-in-Chief of Wirtschaftswoche. Last year, the jurors chose longtime RTL CEO Anke Schäferkordt and former Young & Rubicam boss Ingo Krauss. Other members are André Kemper, founder and supervisory board member of Thjink (formerly Kempertrautmann), publicist and advertiser Sebastian Turner, and Holger Jung and Jean-Remy von Matt. Wirtschaftswoche has been hosting the event together with the GWA (Gesamtverband Kommunikationsagenturen) since 2004.
The festive event in Berlin
Once again this year, the new members of the "Hall of Fame of German Advertising" were honored at the Museum of Communication in Berlin. Around 170 invited guests congratulated not only Florian and Peter Haller, but also Peter Schmidt, owner of the Atelier Peter Schmidt agency, which means that the "Hall of Fame" now has exactly 30 personalities. The portrait film about the two Haller gentlemen caused great amusement among the guests. The surprise was perfect when one of the actresses suddenly appeared on stage during the award ceremony and took up her role in the portrait film.
You can see the 02:14 minute film here on Youtube:
Camera: Axel König. Directed by Ekki Frenkler. Editing: Daniel Holl. Production: Neverst. Actresses: Anna Ottmann, Daniela D. König, Peter Haller, Florian Haller.
Photo: Werner Schüring for Wirtschaftswoche
