Serviceplan: Diana Wick Rossi takes over Creative Planning
Diana Wick Rossi is taking over responsibility for creative planning on the Serviceplan Suisse team, effective immediately. With this newly created position, the agency is establishing creativity as a core service—starting right from the strategic planning process.
Diana Wick Rossi has many years of experience in the advertising industry. Most recently, she was creative director and co-managing director with Pam Hügli at the Alpha 245 agency. Prior to that, she served as a member of the management team at Leo Burnett Switzerland. Diana Wick Rossi is a member of the Swiss Art Directors Club (ADC). Her work has received numerous awards, including three silver Cannes Lions. She also sits on various national and international juries.
Diana Wick Rossi on her new job: "Great thoughts drive the world. And they drive the economy. My central task is to search for a great thought: a thought that inspires creatives. And fascinates customers. But this in a different form than a classic brand strategist. Because I am a creative and will therefore also approach the tasks from this side, accompany the entire creative process and lend a hand." Christian Baertschi, Managing Partner of the agency is very pleased about the prominent new addition: "I am honored that Diana has chosen our agency. I have always found her work to be very inspiring. Her joining the agency will bring new impulses and further strengthen our approach of creatively driven strategic planning."
