Service: New York seeks best print and radio advertising
News: New York Seeks the Best Print and Radio Ads The New York Festivals have announced their international creative competition for design, print, and radio advertising. The competition also includes direct marketing and outdoor advertising. Submission deadline
News: New York seeks best print and radio advertising
The New York Festivals have announced their international creative competition for design, print and radio advertising. Also included are direct marketing and outdoor advertising. Deadline for entries is March 1. Winners will be announced in June. Entry forms are available from Peter Strahlendorf, e-mail: [email protected], tel. 0049 40 609 00910.
TextToolsHow do I make my message stand out from the flood of texts? Helga Zimmer-Pietz provides tips for clever writing, from letters to advertising copy to product descriptions, in her guide with many examples. In eight chapters, she presents the tools needed to learn the craft of professional copywriting on the fly.
Helga Zimmer-Pietz: "Professionelles Texten", Wirtschaftsverlag Ueberreuter, ISBN
3-7064-0172-X, Fri. 19.30.
Fundamentals of AdvertisingWolfgang J. Nalepka takes you on the fastest route to the secrets of the advertising world. In 120 pages, he explains terms ranging from cross-media to corporate identity, and he illuminates the basic concepts of advertising. The second edition has been expanded to include the Internet and also covers electronic DM and advertising on the Net.
Wolfgang J. Nalepka: "Grundlagen der Werbung", 2nd updated and expanded edition, Wirtschaftsverlag Ueberreuter, ISBN 3-7064-0735-3, Fr. 19.30.
Art from BytesJohn Maeda is director of the Media Lab at the Massachusetts Institute of Technology. But for him, the computer is also a means to artistic ends. Maeda creates mathematically calculated creations that have also found favor in the art world and earned him a gold medal from the New York Art Directors Club in 1999. Bangert Verlag presents his work in book form.
John Maeda: "Maeda@ Media", Bangert Verlag, ISBN
3-925560-99-8, Fr. 82.-.
The New York Festivals have announced their international creative competition for design, print and radio advertising. Also included are direct marketing and outdoor advertising. Deadline for entries is March 1. Winners will be announced in June. Entry forms are available from Peter Strahlendorf, e-mail: [email protected], tel. 0049 40 609 00910.
TextToolsHow do I make my message stand out from the flood of texts? Helga Zimmer-Pietz provides tips for clever writing, from letters to advertising copy to product descriptions, in her guide with many examples. In eight chapters, she presents the tools needed to learn the craft of professional copywriting on the fly.
Helga Zimmer-Pietz: "Professionelles Texten", Wirtschaftsverlag Ueberreuter, ISBN
3-7064-0172-X, Fri. 19.30.
Fundamentals of AdvertisingWolfgang J. Nalepka takes you on the fastest route to the secrets of the advertising world. In 120 pages, he explains terms ranging from cross-media to corporate identity, and he illuminates the basic concepts of advertising. The second edition has been expanded to include the Internet and also covers electronic DM and advertising on the Net.
Wolfgang J. Nalepka: "Grundlagen der Werbung", 2nd updated and expanded edition, Wirtschaftsverlag Ueberreuter, ISBN 3-7064-0735-3, Fr. 19.30.
Art from BytesJohn Maeda is director of the Media Lab at the Massachusetts Institute of Technology. But for him, the computer is also a means to artistic ends. Maeda creates mathematically calculated creations that have also found favor in the art world and earned him a gold medal from the New York Art Directors Club in 1999. Bangert Verlag presents his work in book form.
John Maeda: "Maeda@ Media", Bangert Verlag, ISBN
3-925560-99-8, Fr. 82.-.
