Service: copytests for PCtip and Computerworld
PCtip and Computerworld present the latest issues of their biannual copytests.
PCtip and Computerworld present the latest editions of their biannual Copytests.Service Copytests for PCtip and Computerworld In them, advertisers receive answers to the questions: How many readers pay attention to the ads, what reactions do they trigger and how is their design assessed? The market research institute IMR-IHA/GfM surveyed 150 readers for each of the copy tests. Both brochures can be ordered from: IDG Communications, Zurich, Tel. 01 387 45 55.
Merchandising according to plan Merchandising in the sports sector is a neglected area. At least that is the opinion of Peter Rohlmann, author of the recently published Merchandising Planner. The A4 workbook provides an overview of sales potential, planning and procurement sources, licensing and legal requirements, and distribution channels. The planning aid can be obtained from ESB Europäische Sponsoring-Börse. P.O. Box 519, 9001 St.Gallen. Tel. 071 223 78 82, e-mail [email protected]. ISBN 3-932624-29-7.
Learning modules via the Internet The Swiss Printing Industry Association (VSD) presents interactive learning modules that can be downloaded from the Internet. These are intended to help keep employees of printing companies constantly up to date with technological developments. A multi-media lesson offers around one hour of learning material and costs 75 Swiss francs. Information, demos
and full versions are available on the VSD homepage: www.vsd.ch, by e-mail at [email protected] or by phone at 031 351 15 11.
Merchandising according to plan Merchandising in the sports sector is a neglected area. At least that is the opinion of Peter Rohlmann, author of the recently published Merchandising Planner. The A4 workbook provides an overview of sales potential, planning and procurement sources, licensing and legal requirements, and distribution channels. The planning aid can be obtained from ESB Europäische Sponsoring-Börse. P.O. Box 519, 9001 St.Gallen. Tel. 071 223 78 82, e-mail [email protected]. ISBN 3-932624-29-7.
Learning modules via the Internet The Swiss Printing Industry Association (VSD) presents interactive learning modules that can be downloaded from the Internet. These are intended to help keep employees of printing companies constantly up to date with technological developments. A multi-media lesson offers around one hour of learning material and costs 75 Swiss francs. Information, demos
and full versions are available on the VSD homepage: www.vsd.ch, by e-mail at [email protected] or by phone at 031 351 15 11.
