Serranetga: From zero to one million
Blickamabend.ch recently surpassed the one-million-unique-client mark. The Zurich-based agency Serranetga has supported the successful online portal from the very beginning and, together with Blick am Abend, developed an innovative social traffic strategy.
Social networks hold almost inexhaustible potential for news portals to gain additional reach and more traffic via the various digital channels. This is also where Blickamabend.ch an. The online portal is aimed primarily at a young and urban target group that consumes news via smartphones and social networks. The social communication strategy developed by Blick am Abend and Serranetga therefore focuses primarily on social traffic and high user engagement. Facebook and Twitter form the center of the digital communication strategy. In addition to versatile campaign management on these social networks, dynamic display advertising media were also designed, which are played and delivered in real time with current topics. Curating UGC (user-generated content) is also part of the strategy, which enabled Blick am Abend to attract not only many but also very active users to the platform.
Rouven Leuener, Head of Projects Digital Media at Ringier, on the collaboration: "After the successful launch campaign, Serranetga also helped us to reconcile media, creation and technology and build Blickamabend.ch into an innovative communication platform for a young audience."
