Serranetga launches Galaxy Alpha

Digital life brings with it some absurdities: Instead of enjoying moments, we share them. Instead of talking to the other person, we tweet. Instead of being here, we are somewhere else. Serranetga picks up on these contrasts in its national launch campaign. Statements like "I'm a trendsetter. Not a follower." appeal to the alpha user who has understood: real life is more exciting than any post.

The campaign kicks off with a national billboard and online campaign as well as ads in fashion and lifestyle magazines. The spot, produced by Serranetga, will run on TV from October and is currently being distributed via digital channels. The heart of the campaign is the microsite Just-alpha.chwhere the "Alpha Hall of Fame" can be found alongside information about the new smartphone. Users can get one of the coveted spots by posting their personal style on Instagram with the hashtag #justAlpha and explaining with a statement why exactly they are Alpha.

Responsible at Samsung: Anja Olsson (Head of Marcom), Jennifer Rimann (Marcom Specialist). Responsible at Serranetga: Florian Beck (ECD), Nicolas Hostettler (Digital Strategist), Mitch Bekk (Director), Res Matthys, Thomas Blumer, Matthias Ziegler, Antonia Meyer, Matthias Ulrich (Text), Florian Bosshard, Raphael Monsch (AD), Mirjam Herms (Digital Concept), Julia Miller, Phillipe Lehmann (Screendesign), Diego Dirren and Erwan Eydt (Programming), Thomas Spreng (Technical Direction), Tanja Birrer (Consulting), Maurizio Rugghia (Managing Director), Joel Scheidegger (Producer, Brand Film), Pascal Walder (Camera) UPP (Post Production), Spacetrain (Music), Leo Krumbacher (Photography), Retouched Hamburg (Image Editing), Starcom (Media).