Serranetga brings on Fabian Habisreutinger as new Director Media
With the appointment of Fabian Habisreutinger as Director Media, Serranetga is investing further in expanding its expertise in the media and analytics area. The 29-year-old brings experience on both the customer and marketer sides.
Prior to Serranetga, Habisreutinger worked at Sunrise Communications in the Online Marketing & Sales department, where he was the project lead for various online campaigns and product launches in the areas of paid, owned and earned media. His responsibilities also included the development of various KPI frameworks and the implementation of various performance tools. Prior to that, he worked as Online Business Analyst & Supervisor Online Retailing at Swiss International Air Lines, where he was responsible for the analysis and optimization of global sales channels. Habisreutinger holds a Bachelor of International Management. He gained marketing experience at Adconion Media Group in Munich.
