Sel des Alpes remains Sel des Alpes
With an ad—and a wink—the Franz & René agency references Orange’s name changes in its campaign for Sel des Alpes.
On Thursday, the speculation came to an end: Orange is called - as already suspected in advance - As of now, "Salt." (Werbewoche.ch reported). The name change was not just left hanging, writes the agency Franz & René. The result: an advertisement for the client Sel des Alpes, which appeared on Saturday in Blick and 24 Heures. The message: At least with the salt producer, everything remains the same.
