SDV: Creative workshop for juniors
On Friday, November 18, 2011, twelve young creatives met to think about how they could sell natural and still lemonade to men and women. The occasion was the creative workshop organized by the Swiss Direct Marketing Association SDV.
René Eugster, Creative Director of the agency at the airport, took the young talents into the world of dialog marketing and gave them lots of tips on what they need to bear in mind during the creative process. The aim of the workshop was to teach young talents from agencies and marketing departments about the mechanisms of dialog marketing, as the SDV writes in a press release on Tuesday. It also aimed to bring them together with industry experts and encourage them to take part in the SDV Junior Award.
SDV Junior Award
The SDV Junior Award has been presented once a year since 2009. Professionals up to the age of 28 who are either still in training, attending a creative school or have been in permanent employment for a maximum of three years can take part. Career changers who have been working in the advertising industry for no longer than three years and are no older than 32 can also take part. The deadline for entries is December 1, 2011 to January 31, 2012 and the winner will be announced at the big award night on June 22, 2012 at the Kongresshaus Zurich.
