SDV Award 2014 - The winners have been chosen
On June 6, the Swiss interactive marketing industry celebrated the newly crowned interactive marketing heroes at a glamorous awards night, marking another highlight of the 2014 Swiss Interactive Marketing Awards.
Gold, silver and bronze in 17 categories plus the coveted Junior Award (special prize) were awarded this year by the 22 jury members around Christian Huldi. Although the Dialog Marketing Heroes 2014 were not honored in Gotham City, they were celebrated in the comics-like skyline décor of Zurich's Kongresshaus. The evening was hosted by Knackeboul with his Gudrun and the fresh and witty Melanie Winiger.
Big Wow-Effect achieved
Three medals in gold, eleven in silver and twenty-one in bronze glittered on the stage during the heroes' tribute:
| Status | Campaign | Agency | Client | Cat. |
| Bronze | Savings location | Ogilvy One | Sanagate | 1 |
| Bronze | UBS Check-in Mailing | Publicis Communications Switzerland | UBS | 2 |
| Bronze | BMW Soundtree | Serviceplan | BMW Switzerland | 2 |
| Silver | Helsana Group, Lead Management | Four. Advertising agency | Helsana Group | 2 |
| Bronze | Develop and shape the future | RedWorks | Swiss Life | 3 |
| Silver | The first couvert for baking & cooking | Wirz Wietlisbach Dialog | Betty Bossi | 4 |
| Gold | Advertising icons mailing | Wirz Wietlisbach Dialog | Post CH | 5 |
| Bronze | PostLogistics - Send parcels mailing | Leo Burnett Switzerland | Post Logistics | 5 |
| Bronze | SBB Advertising | SBB | 5 | |
| Bronze | Work Anywhere | Eyekon | Swisscom | 7 |
| Bronze | Parisienne alphabet | Formula Three | British American Tobacco Switzerland | 7 |
| Bronze | BMW Ecoist | Serviceplan | BMW Switzerland | 7 |
| Silver | Audi A1 sales success thanks to Shazam | Y&R Group Switzerland | Audi | 7 |
| Bronze | Heidi - Hiking is the Heidi's delight | Y&R Group Switzerland | Federation of Migros Cooperatives | 7 |
| Silver | Heidi - Hiking is the Heidi's delight | Y&R Group Switzerland | Federation of Migros Cooperatives | 8 |
| Silver | Advertiser Anonymous - ADC Highjack | Wirz Wietlisbach Dialog | Post CH | 9 |
| Bronze | Migros Magazine - Car Special | Leo Burnett Switzerland | Migros Magazine (editorial office) | 10 |
| Silver | Swiss / Seats for Switzerland / Microsite | Publicis Communications Switzerland | Swiss International Air Lines | 10 |
| Gold | Kuoni - Travel your dream | Serranetga | Kuoni travel | 10 |
| Bronze | Denner: "Social Discount | Notch Interactive | Denner | 10 |
| Bronze | Ikea catalog preview | Wirz advertising | Ikea | 10 |
| Bronze | Mobile insurance calculator | Ogilvy One | Mercedes-Benz Switzerland | 11 |
| Bronze | Bio Suisse - Cow Marathon | Leo Burnett Switzerland | Bio Suisse | 12 |
| Silver | Micasa - Name app | Leo Burnett Switzerland | Federation of Migros Cooperatives | 12 |
| Silver | WOZ - Ultimatum | Leo Burnett Switzerland | Woz The Weekly | 12 |
| Bronze | Tailormade Christmas tree ornaments | Y&R Group Switzerland | Y&R Group Switzerland | 12 |
| Bronze | Hypnotizing holiday card | Y&R Group Switzerland | Microsoft | 13 |
| Silver | The first couvert for baking & cooking | Wirz Wietlisbach Dialog | Betty Bossi | 14 |
| Bronze | Metal letter | Huguenin | Huguenin | 14 |
| Silver | Boarding. Take off. Move the world. | One Marketing Services | One Marketing Services | 14 |
| Gold | Advertising icons mailing | Wirz Wietlisbach Dialog | Post CH | 15 |
| Bronze | Stalburg Theater: "Boards that mean the world." | GKK Dialog Group | Stalburg Theater | 16 |
| Silver | CORTEC: "You might like it that way." | GKK Dialog Group | Cortec | 16 |
| Bronze | Dialogues between people | GKK Dialog Group | GKK Dialog Group | 16 |
| Bronze | Wish free for education | One Marketing Services | Pestalozzi Children's Foundation | 17 |
The fact that superheroes do not automatically fall from the sky is shown by the fact that the League of Justice was unable to find any in the categories "Printed, non-personalized measures" (category 6), "Ambient measures" (category 9) and "Digital: Mobile marketing incl. app" (category 11), but twenty-one competition entries were honored with a certificate:
| Campaign | Agency | Client | Cat. |
| Held eco clothesline mailing | Runway West | Hero | 2 |
| Post Logistics - Easier to mail parcels | Leo Burnett Switzerland | PostLogistics | 4 |
| Apples instead of brochures | Wirz Wietlisbach Dialog | ERZ Waste Disposal + Recycling Zurich | 5 |
| Boarding. Take off. Move the world. | One Marketing Services | One Marketing Services | 5 |
| Säntispark: Almost like a vacation. Only much closer. | Rembrand | Migros Cooperative Eastern Switzerland | 6 |
| Advertiser Anonymous | Wirz Wietlisbach Dialog | Wirz Wietlisbach Dialog | 7 |
| BMW Soundtree | Serviceplan | BMW Switzerland | 7 |
| Develop and shape the future | RedWorks | Swiss Life | 8 |
| Dinosaur Museum Aathal | Wirz advertising | Dinosaur Museum Aathal | 9 |
| BMW Ecoist | Serviceplan | BMW Switzerland | 10 |
| Stöckli - The flying bike | Serviceplan | Stöckli Swiss Sports | 12 |
| Lotto Millionaire Heini Sutter | Contexta | Swisslos Intercantonal National Lottery | 12 |
| Ikea No empty chairs for christmas | Wirz advertising | Ikea | 12 |
| The Saville Row Mailing | Wirz Wietlisbach Dialog | Wirz Group | 13 |
| Pro Infirmis Mannequins | Jung von Matt / Limmat | Pro Infirmis | 17 |
The bulk of the heroes work in the Limmat City
Concentrated power in the Zurich DM headquarters, this is where most of the medals and certificates go. At Wirz Wietlisbach Dialog, for example, there always seems to be a lot of creative sparkle and noise, but also at Leo Burnett Switzerland on Ämtlerstrasse and at Y&R Group Switzerland near Hardturm: 33 of the total of 50 medals and certificates can now be placed in their Shrines of Honor by the heroes and heroines working there. As always, of course, all the other participants can also be proud of themselves and their achievements. Congratulations to all - the medal table 2014:
| Points | Agency |
| 20 | Wirz Wietlisbach Dialog |
| 13 | Leo Burnett Switzerland |
| 12 | Y&R Group Switzerland |
| 7 | GKK Dialog Group |
| 7 | Serviceplan |
| 6 | One Marketing Services |
| 5 | Publicis Communications Switzerland |
| 4 | Ogilvy One |
| 4 | Serranetga |
| 4 | Wirz advertising |
| 3 | Four. Advertising agency |
| 3 | RedWorks |
| 2 | Eyekon |
| 2 | Formula Three |
| 2 | Huguenin |
| 2 | Notch Interactive |
| 2 | SBB |
| 1 | Contexta |
| 1 | Jung von Matt / Limmat |
| 1 | Rembrand |
| 1 | Runway West |
The medal table results according to a point system, for example, a gold medal brings four points, a silver medal three points. You can find a detailed ranking (with subdivision by awards) here.
No platinum - jury focuses on incorruptibility
What do you do when the sponsor of the highest award in a competition wins the prize himself? You go for fairness and stay correct. For years, the Platinum Award of the Swiss Dialog Marketing Prize has been sponsored by Swiss Post. This year, Swiss Post wins the platinum prize. A phenomenal result for those responsible, but a clear signal for the jury not to award a platinum prize in 2014. Incorruptibility wins. Nevertheless, the ultimate winner was celebrated at the award night: at the Post bar, people toasted the unchosen winner until well into the night.
Junior-Award reaches for the stars
The winners of the SDV Junior Award, Luca Schneider (26) and Yannick Schaller (26), both from Havas Worldwide Zurich, are not only reaching for the stars, but showed the whole industry where to find them. Their work impressed the most, so it will ensure general take-off at the next award night. Because, as the two award winners wrote in their submitted concept, promising : "Astronauts. Nobody rises higher, nobody penetrates further into unknown worlds. Except perhaps the creative ones. The really good ones among them create great ideas out of the big, oppressive nothing and inspire masses with them. [...] That's why we say: Get on board. And reach for the stars." - If that's not a motivation booster? We can be curious ...
More time to enjoy the victory
One or two visitors to the awards night may have wondered in advance whether this year's event would be like a Comic-Con, i.e. a convention center full of dialog marketing aces in colorful, skin-tight full-body suits à la Spider-Man or Iron Man. Fortunately for everyone, this was not the case. Instead, the lively Melanie Winiger, together with the restless rapper, beatboxer and Joiz presenter Knackeboul, gallantly led through the evening. This year, the organizer, the Swiss Dialog Marketing Association, focused on the awards ceremony, the joint party and the joint celebrations and networking. This was very well received by the participants of the award night and culminated in a lively after-party with DJ Luzius Wespe.
No heroism without generous supporters in the background
Batman would be virtually incapable of acting without Alfred Pennyworth, the loyal butler who works quietly in the background. In the same way, the Swiss Dialog Marketing Award depends on the support of partners and sponsors. A thunderous applause goes to them as well as to the award-winning heroes of the award night - a heartfelt thank you to the "Fantastic Twenty-Eight", the partners and sponsors of the past Swiss Dialog Marketing Award.
When heroes travel ...
... you can discover a lot. That's why the finalists and their award-winning campaigns from this year's Swiss Dialog Marketing Award can be booked, for example for a traveling exhibition or for learning purposes. Interested parties simply contact the SDV Swiss Dialog Marketing Association.
