Screen-up in October with congress module

TV The Screen-up television trade fair will take place this year on October 25 and, in addition to the 2006 program screenings of the leading private broadcasters from Switzerland, Germany and France, Screen-up will once again present a preview of the coming cinema advertising year as well as a special show on Switzerland's ad screen offerings. For the first time, the industry event will be supplemented by a congress module. Experts will present their visions of the Swiss TV market in the near future and trends from the world of electronic media in speeches and debates. The event will once again be held at the Abaton cinema in Zurich.