Scout portals still at the top
Every six months, the market research institute Demoscope determines which Swiss online portals are the best known. Once again, Autoscout24, Immoscout24, and Jobsout24 rank at the top.
Every six months, the market research institute Demoscope determines which Swiss online portals are the best known. Autoscout24, Immoscout24 and Jobsout24 once again occupy top positions. "Those who scout, find" is the claim of the Scout24 portals. As the latest Demoscope survey with hundreds of individual interviews shows, users also find the 24 portals. Once again, they were among the strongest brands in the Swiss online market in the first half of the year. In the corresponding press release, the portal provider is pleased that many of those surveyed were able to spontaneously name the car, real estate and job portals. Brand awareness is an important indicator for both private individuals and companies when placing their listings or advertising. According to Frank Gerber, Chief Marketing Officer of Scout 24, the company has invested in its brands in recent months with targeted measures - this is now the reward for its efforts.
