Scotti launches Trick Track for Axa Winterthur
Axa Winterthur's Trick Track project - a kind of Vita course for cyclists designed to ensure safe cycling - is being managed by Scotti. The creative minds of the Zurich agency are responsible for the overall advertising presence of Trick Track.
The Trick Track project of Axa Winterthur - a kind of fitness course for cyclists designed to ensure safe cycling - is being managed by Scotti. The creative minds of the Zurich agency are responsible for the overall advertising presence of Trick Track, with Scotti advertising agency responsible for the name, logo, claim, appearance and advertising measures of Trick Track. According to the press release, the various target groups will be addressed with a comprehensive handbook, an information brochure, advertisements in organizer and trade journals and press work.
Trick Track is a mobile skill and practice course that allows you to learn how to ride a bike safely in a fun way. The tool was developed by the Axa Winterthur Insurance Foundation for Loss Prevention in collaboration with Swiss Cycling so that everyone can practise safe bike handling away from public roads.
Responsible at AxA Winterthur
Sibille Sigrist (Head of Sponsoring&Events); Responsible at Scotti: Nina Scotti (overall responsibility), Ivan Scotti/Michel Hitz (concept/design), Florian Schumacher (graphics)
Trick Track is a mobile skill and practice course that allows you to learn how to ride a bike safely in a fun way. The tool was developed by the Axa Winterthur Insurance Foundation for Loss Prevention in collaboration with Swiss Cycling so that everyone can practise safe bike handling away from public roads.
Responsible at AxA Winterthur
Sibille Sigrist (Head of Sponsoring&Events); Responsible at Scotti: Nina Scotti (overall responsibility), Ivan Scotti/Michel Hitz (concept/design), Florian Schumacher (graphics)
